Principals
Decades of elite sport leadership, national-team experience, and professional depth — unified behind one framework.
Rich Carter
Co-Founder & Principal
30 years of sports leadership and administrative experience. Founder and Executive Director of the U.S. Virgin Islands Lacrosse Association. Attended World & European Championships as member of the Ireland Men's National Team coaching staff. President of the St. Croix Swimming Association board of directors. American Swimming Coaches Association Level 3 Performance Certified Coach. Has held Athletic Director and Admissions Director roles in independent schools. Resides in New Canaan, CT with wife Regina.
Bill Shatz
Co-Founder & Principal
Rare cross-section of high-performance sport, healthcare administration, financial services, academia, and U.S. Navy. Pioneer in integrating box and field lacrosse concepts. Director and Head Coach at IMG Academy — National Team ranked Top-20 nationally. Director, National Teams Program for U.S. Virgin Islands Lacrosse Association. Inducted into USA Lacrosse Florida Hall of Fame 2018. Master of Public Health from Yale University School of Medicine. 3rd-degree black belt in Moo Sul Kwan and Chang Moo Kwan Taekwondo.
Ryan Meade
Director
Former All-American midfielder at Auburn University. Southeastern Lacrosse Conference Hall of Fame. National Team Director for U.S. Virgin Islands Lacrosse Association. Juris Doctor from Tulane University Law School. Bar admissions in New York, Florida, Georgia, and the U.S. Virgin Islands. Founder of Ryan Meade Chartered Attorney, LLC.
Shared Areas of Expertise
Systems Integration & Innovation
Performance Training & Mental Conditioning
National Team Development
Youth & College Coaching
Shared Vision
One belief unites us: every athlete, program, and organization has a higher ground state available to them. Our job is to find it, design for it, and measure the climb.
Engage With Us